Create Jobs is an employability programme for young Londoners

Our vision is for a dynamic and diverse creative workforce.

We’re transforming London’s workforce by supporting and developing individuals who are underrepresented in the creative and digital industries.


Although London’s creative sector is booming, we have reached a critical tipping point where access to opportunity is impenetrable to those that don’t have experience, skill-sets and connections.

Since 2011, we have been responding to aspiring creatives and employer needs by co-designing training programmes, brokering job opportunities and developing networks. By 2030, we will have supported the next generation of talent into 40,000 new jobs.


What we do

Training - We co-design industry based training with top employers

Opportunities - We help young creatives in to paid employment

Connections - We connect talent to mentors and peers.



Why what we do matters

  • 1 in 6 jobs in London is in the creative industries
  • £91.8bn is generated for the UK economy per year
  • 796,000 jobs exist in the creative economy

Diversity in the creative workforce

  • In 2016, only 5% of jobs in London’s creative economy held by people from less-advantged socio-economic groups
  • According to GLA Economics research, women in the creative economy face an hourly pay gap of £4.66 compared to £1.92 for women in the non-creative economy.
  • Number of jobs filled by people from BAME ethnicity groups increased by 36% in London’s creative economy 2012-16 However, still fewer women (35% compared to 44%) and people from BAME backgrounds (23.4% compared to 33%) working in creative economy than wider economy.
  • In England only 12% of workers classify themselves as disabled.

Powered by A New Direction

Create Jobs is delivered by A New Direction, a not-for-profit organisation that exists to ensure that all children and young people in London can develop their creativity and play an active part in the culture and heritage of the city.

The programme was founded in 2011 by A New Direction and Create London, with the joint ambition of working together to address the disconnect between post-16 education and training, and employment. Create Jobs is now delivered by A New Direction, with Create London continuing its support through the Create Jobs Advisory Group.