Creativity Works: Content Production 2019

“This progamme has been nothing short of amazing!"

An immersive content creation and production training course delivered in partnership with 4Creative at Channel 4, Tim & Barry TV, & Black Shuck Films which ran from October to December 2019 for 23 young creatives aged 18-24 from London

Interested in applying for Creativity Works: Content Production 2020? Apply here.



What happened

The seven-week programme kicked off in Channel 4’s Screening Cinema with an introduction from the Head of Talent at Channel 4 highlighting careers and opportunities with them. They also met Create Jobs alumna & recent trainee graduate Cassandra Kyeyune from the Channel4 Graduate Trainee Scheme who talked through her year on the programme followed by a special screening of her short film ‘Strange Land’.

Over the arc of the programme participants heard from the best in the business about the roles and opportunities available out there and the skills and experience required to get a foot in the door. The group were presented with experiences that pushed new thinking, presented diversity as strength, and encouraged innovation through collaboration.

Talks and masterclasses were given by award-winning talent including: Director of Photography & protegee of Somesuch Films Deepa Keshvala Producer & Founder of Nuuksio films Nick Hayes, Director & writer Akin Akinsele.

The team also received training in best practise story- telling and ‘Finding Your Authentic Voice’, from Creative Strategist Naana Orleans-Amissah as well as hands on facilitated instruction on how to respond to briefs, idea generation and research (including moodboards & brainstorming).

As with all our Create Jobs programmes, the cohort received (and will continue to receive) career and personal effectiveness skills (developing mindsets and soft-skills) as well as CV and preparing for interview sessions and the opportunity to apply for our in-house mentoring programme Meet a Mentor.

Over subsequent weeks the group were continuously working on their briefs and their own short films – for which the group regularly came together for ‘crits’ on their ideas and progress on production.

Additional trips and studio visits included: Factory Studios - where the group heard from the best in audio sound production - and got the chance to record their own voice overs, as well as tours and talks from experts in grading, offline, online and all aspects of post- production at Untold Studios & Nineteen Twenty.

Lastly, they heard from Music Video Commissioning Consultant David Knight, Nick Hayes (producer for Stormzy and Burnaboy) and Director & Writer, Akinola Davies.

As their deadline drew near the group were supported and encouraged through last minute concerns and took part in a workshop helping them with their pitching and presentation skills titled ‘Creating Your Own Personal Brand” from Director of Strategy and co-Founder at marketing agency The Park Will Worsdell.

Finally, it was time to present their work. The screening took place back at Channel 4 in the cinema in front of an industry panel who gave specialist feedback and special commendations and insightful constructive advice to the group. They have also offered to run a masterclass for the group, due to happen in the spring.

Co-designed with industry, the seven-week course comprised of talks and masterclasses from leading professionals and creative field trips to companies and broadcasters including:

  • Channel 4
  • itv
  • Framestore
  • Untold Studios
  • Nineteen Twenty
  • Factory Studios
  • Somesuch Films.

The group were also given the opportunity to work with award-winning multi-media content producers and photographer's Tim & Barry on their grime music ‘Lift’ series at their Dalston studio, and received storytelling, audio and editing training (Adobe Premiere Pro) from Black Shuck Films.

The group met the commissioners from 4Creative and received their live brief:

Tell us about something that makes your life feel better, your community feel better,

London feel better, the world feel better... or just makes you laugh.

  • Your film can be 90 seconds long.
  • You can create it on your own or in pairs.
  • You might film the whole thing on an iPhone, or go ‘mixed media’ (e.g. including stills), add filters, or something else.

Please send us your film by the end of the day on 5th December.

Reasons to be Cheerful

Throughout the programme, participants developed filmed creative responses to 4Creative’s brief.

Collectively titled ‘Reasons to be Cheerful’, the 90 second films screened here - shot entirely on mobile phones - are those responses.


the impact

Since the screening the group have received follow up employability training and one-to-one CV and support advice from the Create Jobs Engagement Team and the 4Creative Team have offered to run a Masterclass. Several participants have applied taken part in our GLA funded digital entrepreneurs programme Future Start Up Now.

“This progamme has been nothing short of amazing! I’ve been pushed to my limits these past few weeks and have learned so much, technically and professionally. I am so grateful for the challenge. The team at Create Jobs are exceptional and I hope we all make you proud”

Britney Albert

“I just want to thank you for this opportunity. I was getting rejected by so many places before this and this course has given me so much more confidence and so many skills to pursue a long and prosperous career. I’ve learned more in these past 7 weeks than my entire 3 year degree course on production!”

Viridian Kerr

“I have never been on a programme where I feel that the people designing and leading the course care so much. I had a good relationship with my tutors at uni but this has been next level”

Holly Jackson

“Going to visit all the different studios was game changing, I never knew all these different jobs existed and that so many career paths (in the content space) were available”

Kirsty Nwanosike

“Create Jobs is an enriching, highly rewarding, inclusive, important programme

Alexis Parinas

“It’s been wonderful to be a small part of such an incredible course. So many of the films were ‘on brief, funny, well crafted, moving with human, observant, universal and perceptive stories shared, well done!”

Jane English Business Director Channel 4

“The films were amazing, the group should be very proud of what they’ve achieved.
All the films expressed their story and viewpoints very aptly and their voice was instantly resonant. The way the projects were crafted was brilliant and in full support of their message. I would love to have a link to them, so I could revisit them with my colleagues here at Nineteentwenty. It’s an amazing program that you’re running, many thanks and congratulations to all involved”

Kai Van Beers Head of Colour Nineteentwenty

With thanks to

Creativity Works: Content Production is a Mayor’s Fund for London programme, supported by Berkeley Foundation and Citi Foundation and delivered in partnership with 4Creative at Channel 4.