An industry immersion training pathway for young Londoners, aged 18-24

Creativity Works: Creative Media Campaigns was a 4-week intensive industry led course co-designed by Create Jobs with Kati Russell (The Girlhood), delivered in partnership with MediaCom, Ogilvy, Wieden + Kennedy and Commercial Break.

The programme worked with a talented group of 15 young, diverse Londoners to equip them with the connections, skills and knowledge to progress in their careers in content production and campaign creation for the advertising and content space. The course included masterclasses, go-sees and talks leading to opportunities, access to networks, paid placements and jobs in the content and advertising sector.

Participants learnt from the best in storytelling, art direction, design ideation, campaign creation, strategy building, copywriting & content creation and responded to a live brief set by MediaCom and their Time to Change initiative. They also received an introduction to the industry and the many roles that exist.

Through an introductory ‘What I Didn’t Know about Advertising’ session led by award-winning agency Wieden + Kennedy, participants were given an insight into the industry and its current landscape, learnt about working with brands and heard from the experts at MediaCom on how you take an idea from concept to campaign.

Youth transformation agency Commercial Break delivered a series of bespoke workshops on ideation, insight, best practise pitching.

Working in 3 teams of 5, 15 selected young creatives then responded to a brief which tasked them with creating a campaign to encourage young people to engage with activities that encourage positive attitudes to mental health, while removing the stigma that surrounds it. The campaign was set by a top London advertising agency on the theme Where Londoners Feel Safe.

Over the four-week period, participants also received mentoring from leading professionals who gave regular coaching on developing their ideas, as well as support on creating individual portfolios. They also gained an understanding of the variety of roles in advertising which they will be able to progress into, including Account Management and Strategy, Junior Creative & Project Management to Copywriting, Content Production and everything else in between.

The course culminated in the teams delivering a professional style pitch-back session in which they presented their campaign ideas to leading agency representatives.



Our Creativity Works courses

Our Creativity Works courses are the ultimate in creative employment courses.

Participants are given access to mentoring, accreditation in arts project management, work experience, live briefs and masterclasses.

They develop contacts, knowledge and the confidence needed to get their careers going - it's the perfect next step after school, college, university, or even your first job.

80% of participants go on to get jobs or go into further training.

Check out past Creativity Works programmes

You can also browse the Creativity Works blog tag

Creativity Works is a Mayors Fund for London programme delivered by A New Direction.