Digital and Direct Marketing Apprenticeship

Virgin Atlantic

The role

The apprenticeship will equip you with the basic knowledge, skills and experience to start a career in marketing and communications, specialising in digital and direct marketing. And you will learn at one of the UK’s most exciting and innovative consumer brands.

The apprenticeship programme involves:

  • Working at Virgin Atlantic Head Office based in Crawley, West Sussex.
  • Gaining a recognised marketing qualification through the Institute of Direct Marketing.
  • Learning the skills and knowledge to understand fundamental marketing concepts.
  • Learning practical office skills – including software packages, administration systems etc.
  • Developing your confidence and motivation towards a future career.
  • Access to learning streams and events from The Marketing Academy Scholarship, enabling you to benefit from mentoring, coaching, networking and personalised learning


  • Reporting into a Consumer Marketing Executive and being part of a bigger team of experts with specialisms in Creative, Media Planning, Insight, and Digital Acquisition.
  • Being exposed to some of the UK’s leading media and creative agencies and collaborating with our wider marketing team on a variety of projects.
  • Support in the planning of our new TV-led advertising campaign for launch in 2018.
  • Assist in creating assets with our creative agency (ranging from radio scripts, to billboards and digital banner adverts).
  • Learn what PPC and SEO stands for – and support the team to deliver effective marketing tactics to underpin them both.
  • Assist with organisation and staging of PR events to launch new propositions.
  • Support on direct mail, social and email communications to our existing customer base.
  • Manage daily email correspondence with the creative and media agencies, to ensure ad hoc requests and queries are actioned.
  • Brainstorm new ways to bring our campaigns to life for our internal staff.
  • Raise PO’s to pay the agencies.
  • Learn and understand the wider marketing strategy.

About the employer

About Virgin Atlantic

Virgin Atlantic was founded by entrepreneur Sir Richard Branson 33 years ago with innovation and customer service at its core. Over 30 years on Virgin Atlantic carries 5.5 million customers annually and was recently named the UK’s favourite long haul carrier by Skytrax, Best Transatlantic Airline at the British Travel Awards 2017 and one of the Top 5 Airlines in the World by Airline Ratings.

Who else is involved?

The Marketing Academy Foundation is a registered charity helping young adults from challenging backgrounds start a career in the marketing industries, mainly by funding apprenticeships and internships. We have been given a grant to co-fund these particular apprenticeships by The Direct Marketing Trust.

You can check us out: including a video featuring past and current apprentices

Learn more about our founding organisation at

and read about us here

Person specification

Who can apply?

  • You don’t need any formal qualifications or marketing experience – but we would like to see a passion for travel, a desire to deliver great customer experiences and oodles of energy.
  • You will be curious about customers, have good communication skills and be comfortable meeting new people and building relationships.
  • You will need attention to detail, good organisational skills as well as basic IT abilities.
  • You must wish to begin a career in marketing and communications.
  • You must be aged18-30 at the start of the apprenticeship.
  • We like evidence of a good work ethic, for example if you have held down a job of some kind before.
  • You must be eligible for work in the UK.

Because The Marketing Academy Foundation’s charitable purpose is to support individuals from less advantaged backgrounds, we will select candidates who have faced challenges in their life so far. For instance, if you have not been able to afford to go to university or have been in care or have had education interrupted by illness or bereavement or have refugee status or grew up in a deprived area. The Direct Marketing Trust was set up to help individuals without a degree to enter the industry, so we are particularly interested in individuals without degree qualifications.

How to apply

You need to send us three things:

1. Your CV: This includes all of your contact information and any qualifications or experience to date. Experience may by from paid or voluntary work, other formal or informal activities. Tell us about your hobbies, interests and the things you are most proud to have achieved. If you don’t have a CV, there are plenty of templates and guides available online. This should be no more than two sides of A4 paper.

2. Reference Letter: Ask someone who knows you well to write a supporting letter, explaining why they think you should be chosen for this opportunity. It could be from a parent or guardian, teacher or a youth worker. Ask them to explain their relationship with you and to highlight your achievements and strengths, and why an opportunity to learn the basics of marketing would be important to you. This should be no more than a side of A4 paper.

3. Why Me: This is your opportunity to showcase the reasons why you should be selected for an Apprenticeship and to demonstrate your strengths and talents This should be no more than two sides of A4 paper.

Once we have received these, we will select a shortlist of people who will be invited for an interview and we will let you know if you have been selected or not.

What’s next?

Have a think about whether this is the right opportunity for you

  • Are you interested in a career in marketing and communications?
  • Are you good at communicating with people?
  • Will you be able to work full-time at Virgin Atlantic in Crawley?
  • Do you have the enthusiasm and commitment to be a real success?

If you want to apply, then complete the three elements of your application listed above. Send them by post to Taylor Hill. The Marketing Academy Foundation, c/o The Marketing Academy, 4A Bridge Street, Newbury, Berkshire or by email to and to reach us no later than April 30th.

We’ll let you know whether you have been shortlisted by early May and we will let know whether you have been successful or not, and if not, why.