A New Direction, General Assembly, D&AD

The role

Interested in a career in Digital? Want to learn to code? Join us for the second round of a free night school with General Assembly and D&AD.

A New Direction presents Digital Pipeline LDN, a 14-week programme in partnership with General Assembly and D&AD, offering creative young Londoners access to the best in technical training, creative industry immersion and personal development.

Join us for a free night school where you’ll gain a foundation in Front End web development coding from General Assembly, with additional design training from D&AD and support and guidance from A New Direction on getting your first roles in the industry.


What you will get:

  • 14-weeks of exclusive hands-on training led by world-class digital agencies

  • A foundation level in Front End Web Development coding: HTML, CSS, Javascript, and Github

  • Portfolio development opportunities through practical tasks, live briefs and team working

  • Links with A New Direction, General Assembly and D&AD’s extensive employer networks

  • 1:1 employability support, advice and guidance from A New Direction

  • Travel expenses paid for the duration of training


Who is it for:

  • 18-24 years olds

  • Residents of a London Borough

  • Interested in coding, web development and digital design

  • Curious, passionate about learning and able to build skills independently

  • Interested in building a career in the digital industry

  • Able to commit to Tuesday and Thursday sessions from 6-9pm, plus occasional weekend sessions from September 2018 - January 2019


We welcome applications from those who are underrepresented in the creative and digital industries - including women and non-binary people, people from black, Asian and ethnic minority backgrounds, people living with disabilities and people from low socio-economic backgrounds. We also welcome applications from those who are unemployed and/or not currently working in the digital or creative sectors.

Please note we are not currently able to accept applications from people in full-time education or training.

How to apply

Complete the application form below by Thursday 16th August, 9am.

Application form
If selected, you’ll need to be available for an assessment session on Wednesday 22nd August.


Want help with your application?

  • Register for an information session below to find out more and support your application

Wednesday 8th August 6-8pm
Read this blog for tips on how to apply: tips-on-applying-for-digital-pipeline-ldn

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D&AD New Blood Shift 2018

For Digital Pipeline LDN 2, we are excited to be partnering with D&AD New Blood Shift 2018 to explore the space where digital and creative meet.

Running alongside Digital Pipeline LDN 2, D&AD will be offering design thinking and creative advertising training as part of the D&AD New Blood Shift 2018. Throughout the Digital Pipeline LDN course, we will be collaborating with the designers, coming together to share skills, make, hack and create.

If you’re a non-grad who is interested in creative advertising, you can apply for the D&AD New Blood Shift 2018 strand below.

Apply here